ABOUT

Tshwane Film Market (TFM) is a business-focused platform established to strengthen the African film and audiovisual value chain. The market creates structured access to financing, distribution, co-production, and market readiness opportunities for African content creators.
Hosted in Tshwane, South Africa’s administrative capital, the market supports national and continental objectives for cultural development, job creation, skills transfer, and international trade within the creative industries
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TSHWANE FILM MARKET

A City-Based Film Trade Platform Supporting Economic Growth, Creative Industries, and InvestmentThe Tshwane Film Market is a strategic metropolitan film trade platform designed to stimulate economic development, attract film investment, and position the City of Tshwane as a leading creative hub. Formed To establish a sustainable, city-aligned film market that enables access to finance, distribution,

skills development, and international collaboration.
Aligned with municipal economic development strategies, creative industries growth, tourism promotion, and youth employment, The Market Structure will be based on Project Market, Industry Programme, Business-to-Business Meetings, and Skills Development Sessions. The Economic Impact will be based on Increased production spend, job creation, sector growth, and enhanced city branding. 
Governance & Ownership
Designed to operate under municipal oversight with transparent governance structures and industry partnerships. 
Funding Model
Municipal support, sponsorship partnerships, and delegate accreditation revenue.
Outcomes & Legacy
A sustainable annual market delivering long-term economic and cultural value to the City of Tshwane.
Thabo Zither

TSHWANE FILM MARKET

A professional African film and audiovisual market connecting filmmakers with global buyers, financiers, broadcasters, and strategic partners.

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PROJECT PITCHING AND FINANCING

Curated pitching sessions connecting selected projects with public funders, broadcasters, investors, and co-production partners.

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MARKET SCREENING AND SHOWCASE

Targeted screenings of African films and works-in-progress for buyers, sales agents, and distributors

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Industry dialogues and capacity building

Panels, masterclasses, and policy conversations addressing financing models, distribution pathways, and industry transformation.

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Networking and Deal rooms

Structured B2B meetings supporting deal-making, partnerships, and long-term collaboration.

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Our specialities

Project Pitching & Financing

Curated pitching sessions connecting selected projects with public funders, broadcasters, investors, and co-production partners.

Market Screenings & Showcases

Targeted screenings of African films and works-in-progress for buyers, sales agents, and distributors.

 Industry Dialogues & Capacity Building

Panels, masterclasses, and policy conversations addressing financing models, distribution pathways, and industry transformation 

Networking & Deal Rooms

Structured B2B meetings supporting deal-making, partnerships, and long-term collaboration

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  • Facilitate access to markets for African film and audiovisual content
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  • Support sustainable film production and distribution ecosystems
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  • Enable public–private partnerships in the creative economy
  • Position African stories within global commercial frameworks

Our partners and stakeholders

Tshwane Film Market works in collaboration with government departments, film commissions, broadcasters, cultural institutions, and private sector partners to advance policy objectives and industry growth. The market aligns with national and continental priorities including cultural development, economic inclusion, youth employment, and international trade in creative goods and services.

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DTi
Department of Trade and Industry.
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NFVF
National Film and Video Foundation.
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GfC
Gauteng Film Commission.